Product Packaging Design
XENDURANCE is not new to the game of athlete performance supplements. They provide scientifically tested and clinically proven products that help athletes achieve their fitness goals and reach their maximum potential.
XENDURANCE was looking to position themselves as a leading brand in sports nutrition. Our goal was to create a modern look that would visually connect with athletes from all sporting backgrounds. We wanted the product line to make a strong statement but also have a clean edge to it. When we initiated the project, we made it a point to center the design around the logo making it the primary visual of the design. We also wanted the print and texture of the packaging to play a major role in the design. We chose to use a matte finish contrasted with spot UV elements. By choosing a spot UV finish we felt it demanded the attention in areas we wanted to highlight for the consumer. Thought was put into every inch of the design, including the tear away portion which conveys the benefits of each product.
In a world of health products we wanted their products to stand out from everything else on the shelf. We felt we were able to visually communicate who XENDURANCE is as a company and what their products do for athletes by creating a clean, bold and recognizable design.