Xendurance is a leading, high performance sports and fitness brand, dedicated to advancing the sports nutrition industry. They provide scientifically tested and clinically proven products that help athletes achieve their fitness goals and reach their maximum potential.

When Xendurance came to us they were looking for a complete rebrand. Everything from their logo, collateral, marketing, digital media, and product packaging needed to make a stronger statement. They were ready to position themselves as a leading brand in sports nutrition. Our goal was to create a more modern look that would visually connect with athletes from all sporting backgrounds. We wanted their brand to make a strong statement but also have a clean edge to it. Crossfit seamed to be their strongest market so we made it a point to leverage this target audience to grow the brand. With this approach for the identity and branding along with a strong imagery of sponsored athletes, we were able to visually communicate who Xendurance is as a company and what their products do for athletes.